US8239522B1 - Dynamic Variables for Tracking Wireless Device Webpage U…

Website utilization through browsers is repeatedly tracked and analyzed by commercially obtainable web analytics services, which collect detailed data about web page utilization, and to some extent about explicit webpage customers. Entities which offer other entities with web analytics companies are known as "analytics providers". Analytics suppliers One main net analytics provider is Omniture, Inc., of Orem, Utah, the owner of the present invention. Omniture gives web analytics technology below its nicely-known mark SiteCatalystTM. All different marks used herein are property of their respective homeowners. Web analytics information could be collected from many sources, comparable to by studying server logs or by using web-beacons. Web-beacons are small picture requests positioned in an online web page to trigger communication between the consumer's device and a server. Web-beacons are also known as clear GIFs, web bugs, picture requests, or pixel tags. Web-beacons can be used for advertising, behavioral targeting, and other processes, to gather data a visits to web sites. Web-beacons are commonly used by analytics suppliers to collect analytics information.

JavaScript file on the client server; internet-beacons may even be hosted on other servers, akin to analytics provider (Omniture) servers. HTML web page the client needs to track. JavaScript file is successfully included via the pasted code. Some cell telephones and other wireless gadgets will be configured with an internet browser, RSS feed aggregator, and/or iTagPro bluetooth tracker other instruments for accessing internet and/or other internet content without requiring using a browser operating on an finish-user's private pc. Examples embody cell telephones, other mobile phones, wireless gadgets such as those bought below the Blackberry mark, private digital assistants resembling those bought below the Palm mark, and/or other gadgets, together with handheld units and others. Such wireless web units talk with a wireless gateway using a number of wireless communication protocols akin to WAP, J2ME, I-mode, LEAP, EZWeb, and J-SkyWeb. HTTP, HTTPS, XML, and RSS, among others. Browser examples may also be found on telephones, operating below the telephone's working system; the time period "browser" will not be restricted to programs running on a desktop computer.

GIF to the browser consumer and process that knowledge for consumption by the analytics provider's buyer. WAP request to a WAP gateway/proxy, which sends an HTTP request to an origin server. HTTP response to the WAP gateway/proxy, which then sends a WAP response to the wireless gadget. One embodiment includes an online analytics method through which a web-reading system sends an access node an online-beacon request related to a dynamic variable specification. The access node forwards to an analytics knowledge assortment server the net-beacon request and the dynamic variable specification. Then the analytics information collection server interprets the dynamic variable specification. HTTP/HTTPS header, posted XML content material, an area or remote database, and/or an software program interface (API). One embodiment offers an internet analytics system, having a processor and a memory which is interoperable with the processor. Reception code configuring the reminiscence is able to controlling the processor to make the system obtain a web-beacon request which has an related dynamic variable specification.

Interpretation code configuring the reminiscence is capable of controlling the processor to make the system interpret the dynamic variable specification. FIG. 1 is a circulation chart illustrating methods of building, speaking, interpreting, and in any other case managing dynamic variable specifications, in response to not less than one embodiment of the present invention. FIG. 2 is a block diagram illustrating systems, knowledge movement, roles, iTagPro bluetooth tracker parts, and an operating environment in response to at the very least one embodiment of the current invention. As an illustration, specific features of an example may be omitted, renamed, grouped in another way, repeated, instantiated in hardware and/or software in another way, carried out in a distinct order, or be a mixture of options appearing in two or extra of the examples. Analytics expertise generates and/or gathers information about visitor 262 conduct in websites 250 , together with in some instances web page 252 visits, Flash (mark of Adobe) or different multimedia presentation interactions, RSS or other feed interactions, and/or other visitor conduct during networked displays, in a fashion similar to widely used HTML web page analytics.

World Wide Web but additionally other elements of the Internet, in addition to native networks that use protocols also used within the Internet, resembling HTTP, HTTPS, IP, and so on. Web analytics can collect details about website visitors in order that the website owner may better perceive and serve these guests. Today an analytics provider can gather information that's offered in a JavaScript-constructed internet beacon request. Some examples of such managed information are site path (in style sequences of internet pages visited), on-line buying habits, and webpage visitor expertise data such because the operating system and the net browser setting utilized by the customer. Web analytics can gather information about web site 250 guests 262 so that the web site owner may higher understand and serve these visitors. An analytics provider such as Omniture can accumulate 120 data that's provided in the online-beacon request. JavaScript code (or a counterpart or substitute comparable to ActionScript code, for instance) can point out to the analytics data assortment servers the data source(s) and data worth(s) to be collected upon reception of the net-beacon request.