How to Optimize for Google News

To get featured on Google News start by ensuring your website meets Google’s core criteria for news publishers. Post timely, original reporting on a consistent basis. Google News prioritizes timely reporting, so articles should be current and relevant to ongoing events. Don’t recycle archived material or overly promotional material. Avoid marketing-heavy copy.

Use clear, descriptive headlines that accurately reflect the story. Avoid clickbait or sensationalist language. Your headlines should include key details such as the main actors, event, time, and location. The first paragraph of your article should summarize the most important facts in a concise way, adhering to traditional news standards.

Structure your content with proper HTML tags. h1 should contain the main title, Break content with h2 sections, and include your media outlet and publishing timestamp clearly on the page. Google News relies on structured data to understand your content, so add structured JSON-LD schema for articles. This helps Google identify your article as news and extract key details like the writer, publication time, and title.

Make sure your site is technically sound. Low latency, responsive layouts, and easy navigation are non-negotiable. Google News indexes pages that are easy to crawl, 横浜市のSEO対策会社 so don’t rely on excessive client-side rendering or robots.txt blocks that prevent access to your news articles.

Submit your site to Google News through the News Publisher Portal. Verify your ownership and provide accurate information about your publication. Regularly update your profile and ensure your publication’s content themes and subject areas reflect your content accurately.

Avoid content that violates Google’s policies, such as fabricated stories, bias-driven content, or trickery. Maintain editorial integrity and transparency. Provide credible citations for claims and issue timely corrections.

Finally, monitor your performance using the Publisher Center’s reporting tools. Track which stories perform well and adjust your coverage accordingly. Stay consistent with your publishing schedule and focus on hyperlocal stories or specialized subjects where you can offer valuable depth. Over time, strong signals of reliability and timeliness will improve your chances of appearing in Google News results.