The Lasting Value of AMP in 2025

In 2025, AMP continues to offer tangible benefits for 横浜市のSEO対策会社 websites prioritizing speed and mobile user experience

The fervor surrounding AMP has cooled, and Google has discontinued its preferential treatment in search results

At its heart, AMP is about stripping away non-essential code to serve content faster

Mobile visitors have zero patience; even minor lag drives them away

AMP enables publishers and businesses to maintain a lean digital footprint on networks with constrained bandwidth or unstable connections

AMP continues to enhance key Core Web Vitals like LCP and CLS, which remain critical ranking factors across search engines

Sites with high traffic and low tolerance for lag continue to depend on AMP’s predictability

Newer tools like Next.js, Vite, and Webpack optimizations now offer comparable speed

Its static, validated structure requires minimal upkeep and works consistently across devices

AMP’s sandboxed components prevent performance degradation from external trackers

Used strategically, it boosts engagement metrics and reduces bounce rates significantly

The real secret? Focus on what AMP does best—ultrafast delivery—and avoid forcing it into complex, dynamic ecosystems