How to Optimize for Google Discover

To optimize for Google Discover, you need to focus on creating premium content that resonates with users’ passions and habits, rather than just targeting phrases. Google Discover surfaces content based on users’ previous browsing activity, so your content must be captivating and personalized to a wide demographic.

Start by using eye-catching crisp images, because visual appeal plays a huge role in driving clicks. Make sure your images are 1200+ pixels in width and use informative file names and semantic alt text to enhance accessibility and indexing.

Avoid misleading captions and instead write concise titles that directly convey what the content delivers. Google rewards trustworthy information, so ensure your site has a solid reputation by including an Company Overview, creator profiles, and accessible contact information.

Regularly publish new content on emerging subjects in your niche, but make sure it provides meaningful insight. Use semantic markup like BlogPosting schema to help Google understand your content with greater precision.

Focus on mobile experience, since the vast majority of Discover traffic comes from smartphones, so your site must render fast and be smooth to browse. Avoid aggressive ad formats that disrupt the reading experience.

Build your site’s credibility by earning high-quality inbound links and facilitate social sharing to expand reach. Monitor your performance in Search Console under the Discover analytics section to see which themes and layouts perform best, and adjust your strategy accordingly.

Remember: Google Discover prioritizes long-term trust, transparency, and 横浜市のSEO対策会社 genuine usefulness over gaming the system.