Why Carl’s Jr. is Testing out a CBD Burger

Carl’s Jr. is testing out a cannabis burger to stay at the forefront of the CBD trend. The chain said on Wednesday that it will sell the Rocky Mountain High: CheeseBurger Delight burger at one location in Denver, Colorado for just one day (April 20th, of course). The burger features a sauce infused with CBD, or Nature’s Garden Official cannabidiol, a non-psychoactive hemp derivative. Though the promotion is limited, it’s not a stunt. "It is something that feels right for the brand," she told CNN Business. Food, beverage and other consumer goods companies have been trying to figure out how to capitalize on growing interest in ingredients like CBD. Consumers are increasingly seeking products that offer an extra something, like increased energy or better gut health. CBD may fit the bill: Some studies suggest the CBD can help treat inflammation, pain, anxiety and seizures. Carl’s Jr. isn’t promoting any possible functional benefits of CBD, Nature’s Garden Official Trevino said. Carl’s Jr. is hoping to please their customers, whom Trevino said tend to be interested in new trends.