9 Lessons Your Parents Teach You About Content Marketing Funnel

A Content Marketing Funnel Explained

A content marketing funnel is a method to help potential customers learn about your brand, find solutions to their problems and then feel comfortable buying from you. Different types of content are more effective for each stage of the funnel.

Infographics, videos and checklists are effective in getting attention, creating leads and keeping readers involved. Guides and templates that are gated do very well at this point.

Awareness

At this stage, consumers are aware of your brand and the solutions you offer. At this point, content is meant to give answers and educate potential customers on the problems your solution solves and the ways it differs from competitors.

To determine the gaps in your content at this stage, you must consider the types of keywords that your customers use to search on the internet. You can conduct keyword research to determine the terms your audience uses when they search online. This will help you determine if your product or service is required. This information can then be used to create an editorial calendar and decide the content pieces that will target those terms.

Producing content for this stage of the funnel can help you build brand affinity among consumers. The more your consumers know about your brand, they will trust you more in your ability to solve their issues. This translates into greater conversion rates, be it purchase orders, newsletter sign-ups or click-throughs to your website.

A well-executed strategy for content can also help you close this conversion gap. If, for instance you find that most of your content is targeted at raising awareness, but not enough is influencing consumers to make a buying decision, then you can increase the spending on marketing campaigns that target middle-funnel keywords.

Social media is another way to boost your bottom-of-the-funnel conversion. Social media platforms like Twitter and Facebook permit you to communicate directly with your customers and give you an opportunity to showcase your customer service. This could include anything from retweeting reviews to promoting special deals.

You can also utilize content that already exists to guide buyers through the funnel, such as blog posts or case studies. For instance, if write a post about the advantages of your product than one from a competitor then you can share it on social media and encourage readers to sign up to your mailing list to receive more information. You can also encourage a conversion at this point by asking your audience to include your name in their social media posts after they have used your product. This will inspire others to follow suit and spread the word about your brand.

Consideration

A successful content marketing strategy should include various types of content to capture consumers throughout the funnel. For example, brand awareness campaigns might contain ads but they should also include blog posts and infographics that provide answers to common issues and objections. These pieces of content can be distributed via email and social media platforms to increase organic traffic.

As buyers move through the decision-making process, they begin looking for specific features of the product that can help them make a purchase decision. Frequently asked questions (FAQ) pages are a great content type to use in this phase. Utilize keyword research tools such as Ubersuggest or search for popular hashtags for your industry to find people who are asking. Find answers to these questions and then add them to your content funnel map.

During this phase it is crucial to present an unambiguous proposition that demonstrates how your product or services can solve their issues and earn them more money. This b2b content marketing agency should also highlight your brand's distinctiveness in comparison to the competition.

This is a straightforward step to evaluate because the consumer is making a purchase decision. To see whether you're getting the job completed, check out metrics such as conversion rate or the number of payments made and click-through rates.

As consumers reach the stage of advocacy your brand becomes increasingly important to them. They will be sharing your content with others because they feel so passionate about it. This is a great method to increase the number of people who follow your brand. You'll need to develop content that inspires people share it, instead of simply looking at engagement metrics. Consider using a tool such as Sprout Social to track the social shares that result from your content marketing efforts. This will give you a much more accurate view of the impact you have.

Decision Making

In the final phase, people are looking for information that proves the purchase and explains how to utilize the product. At this stage they want to make certain that the product will solve their issue and justify the cost. At this stage it is essential to provide high-quality content, like product guides and case study videos and customer success tales are crucial. Your customers want to ask questions and get answers from your support staff. It's a great way to please your customers and encourage them by sharing their experiences.

At this point, you're hoping that the customer will become a brand advocate and promote your product to their friends and colleagues. In order to convert those who are advocates to raving fans, you'll have to provide them with valuable content marketing agencies uk that can help them get the most out of your product or service. You can accomplish this by creating customized newsletters, tutorial videos, free trial offers and loyalty programs.

After your audience has changed from leads into paying customers, it's time to focus on retention. Content marketing funnels typically concentrate on revenue as the final goal. However, customers will remain in contact and interact with brands after making a purchase. It's essential to think of a funnel as a dynamic model that includes revenue, instead of a static model.

While traditional funnels for content marketing can help you plan your strategy, they don't account for the complexity of the buyer journey. Instead thinking of the funnel in loops will assist you in developing an effective and more holistic content marketing strategy. By planning for every step of the journey, you'll be able to develop content strategy marketing that will engage your audience and drive conversions. You can then use the information from these conversions to enhance your strategy and ensure that it's working. Are you ready to discover how this strategy can benefit your business? Contact us today to request a complimentary Content marketing playbook!

Retention

A content marketing funnel can be a valuable tool for helping brands plan and implement their strategy. It can also help them identify the gaps in their strategy. If a brand has lots of content geared towards attention and interest, but only a few pieces targeted at the middle of funnel, it needs to develop content for this stage.

Utilize tools such as Ahrefs that look at the average time on page and bounce rates of each piece to determine how specialized your content is. The higher these numbers, the more effective your content.

Once you've created content for the top of your content marketing funnel It's essential to keep it current and relevant. This will keep your customers interested in your brand and its products and services. This can be achieved by creating content that is focused on keywords, addresses questions that your target audience is likely to look for, and provides the most current information about your product or industry.

As your audience enters MOFU, they will be seeking out more information about your product or services, as well as solutions to their issues. At this stage it's crucial to build trust by offering honest reviews and demonstrating value.

The final stage of the content marketing funnel is where your audience will make a purchasing decision. This what is content marketing typically done via gated content that requires an email address or other method of registration to gain access. This content is meant to convert the engagement and awareness you've cultivated at the top of your content marketing funnel into leads that are qualified for your sales team to follow up with.

While customer retention falls mainly to your sales and support teams, you can influence your customers' journeys with your brand by creating content that delights customers throughout the entire marketing funnel. This could include useful sources, information behind-the-scenes and special promotions that only your audience will be able to access. If you can establish a relationship of trust with your audience, then they will be your greatest advocates and will help you reduce your sales cycle.