Mastering Social Media for Handmade Knitwear

Showcasing custom knitwear processes on social media is a powerful way to connect with customers, build trust, and highlight the artistry behind handmade garments

Begin your visual journey with high-resolution shots and brief, compelling motion clips

Capture the raw materials—yarns in different colors and textures, needles, looms, and the hands working the stitches

This intimate glimpse offers something no catalog image ever can

Maintain a steady rhythm without burning out

A few high quality updates per week are better than rushed content

Share time lapse videos of a sweater being ODM children knitted sweater from start to finish

Time-lapse knitting captivates audiences by revealing the dedication behind every loop

Include captions that explain each stage—why you chose a particular stitch, how you source your yarn, or how you adjust patterns for individual clients

When you share your journey, your struggles, your inspirations—you become more than a seller

Leverage short-form video platforms to amplify your craft beyond your existing followers

Short, rhythmic clips of knitting with soothing background music often go viral

Add text overlays to highlight key moments like "handpicked merino wool" or "each stitch is done by hand"

When people help create, they feel ownership

Don’t forget to tag your materials and tools

Many yarn brands and tool makers have active communities and may even share your content

Engage with other artisans in your niche by commenting on their posts and sharing their work

This builds community and increases your visibility

Respond to every comment and question

They want to know your name, your story, your morning coffee ritual before you start knitting

Reply like you’re speaking to a friend who just walked into your studio

This turns casual followers into loyal customers

Share unfiltered moments: a finished piece being blocked, a yarn ball unraveling, a customer’s smile upon delivery

A quick clip of a finished piece being blocked or a customer’s reaction when they receive their order adds authenticity

Your highlights are your 24

Every post should whisper: "This was made with love"

When people see the time, care, and creativity that goes into each piece, they don’t just buy a sweater