9 Lessons Your Parents Teach You About Content Marketing Funnel

A Content Marketing Funnel Explained

A content marketing funnel can help potential customers learn about your brand, discover solutions to their issues, and become confident in purchasing from you. Different types of content work better for each phase of the funnel.

At the top of the funnel informational videos, infographics and checklists draw attention, generate leads, and keep customers engaged. Guides and templates that are gated work well in this stage.

Awareness

At this point, consumers are only aware of the existence of your brand and the services you offer. At this point the content should provide answers and educate prospects about the issues your solution tackles and what makes it different from competitors.

Take note of the keywords your customers use when searching online. Using keyword research, you will find the terms your target customers are searching for that indicate a need for your product or service. This information can be used to create an editorial calendar and decide which content pieces will focus on those keywords.

In addition, creating content for this part of the funnel can help you build your brand's affinity with customers. If your customers are more informed about your brand, they will have more faith in your ability to solve their issues. This translates into greater conversion rates, whether that's subscriptions to newsletters, purchases or click-throughs to your website.

A well-planned strategy for content will assist in closing this conversion gap. For example, if you discover that the majority of your content is aimed at awareness but not enough is helping buyers make a purchase decision, you may increase your advertising budget to target keywords in the middle of the funnel.

Social media is yet another method to boost your bottom-of-the-funnel conversion. Social media platforms such as Twitter and Facebook permit you to communicate directly with your customers, giving you the chance to show your customer service. This could range from retweeting good reviews to promoting special offers.

You can also use existing content to lure buyers into the bottom-of-funnel for a lower cost, such as blog posts or case studies. If you write a blog article explaining why your product is superior to a competitor's you can share it on social media and ask your readers to join your email list to receive more details. You can also encourage conversions at this point by asking users to tag you on their social media posts once they have used your product. This will encourage others to do the same and spread the word about your company.

Then there is the consideration

A good content strategy will include a variety of content types that attract customers at every stage of the funnel. Brand awareness campaigns, for instance could include ad copy, but also blog posts and infographics addressing the most common issues and objections. The content can then be shared via social media and emails to drive organic traffic.

As consumers progress through the consideration stage and begin to look for specific features of products that will assist them to make a purchasing decision. Frequently asked questions (FAQ) pages are a great type of content for this phase. Use tools for keyword research, such as Ubersuggest or Google search for popular hashtags in your industry to find questions that your audience asks. Develop answers to these questions, and then place them on your content funnel map.

In this phase it is crucial to present an unambiguous value proposition that demonstrates to prospective customers how your product or service can solve their problem and make them more money. The content should also emphasize the uniqueness of your brand compared to the brands of your competition.

This is a simple stage to measure because the consumer is making a purchase. Look at metrics like conversion rate, payment numbers and click-through rates to see if your efforts are working.

When consumers reach the advocacy phase they become loyal fans of your brand and share your content because they feel strongly about it. This is a good method to increase the number of people who follow your brand. You'll need to create content that is inspiring people to share it instead of simply focusing on engagement metrics. Consider using a tool such as Sprout Social to track the social shares that result from your content marketing efforts. This will give you a more accurate view of the impact you have.

Decision Making

At the decision stage consumers are seeking information that proves their purchase and outlines how to use the product. At this point they want to make certain that your product will solve their issue and justify the purchase. Quality content is essential at this stage, including product guides, case studies, videos and customer stories of success. Customers also want to be able to ask questions and get answers from your support team. Offering them customized emails and 24 hour customer support is a great way to please your customers and encourage them to share their experiences with others.

At this point you're hoping that your customer will become a brand ambassador and recommend your product to their friends and colleagues. To convert these advocates into rave customers, you'll be required to provide them with relevant content that allows them to gain the most value from your product or service. You can do this by creating customized newsletters, tutorial videos free trial offers, and loyalty programs.

Once your audience has transformed from leads into paying customers, it's time to focus on retention. Content marketing funnels typically focus on revenue as the end goal. However, customers will continue to interact and engage with brands after they make an purchase. Therefore, it's important to reimagine the funnel as a loop model, rather than a static structure that ends with revenue.

The standard funnels for content marketing are helpful in creating your strategy however they do not consider the complexity of the buyer's journey. Reimagining the content marketing funnel - similar site - as circular models will assist you in creating an overall strategy. By planning for every step of the journey you'll be able to create content that will engage your audience and increase conversions. Then, you can use the data from these conversions to improve your strategy and make sure that it is working effectively. Are you ready to discover how this strategy will benefit your company? Contact us today and request a free content marketing playbook.

Retention

A content marketing funnel can be a powerful tool to help brands plan and implement their strategy. It can also give them visibility into the gaps in their strategy for content that must be filled. For instance, if a brand has a significant amount of content targeted at generating the public's attention and interest, but few pieces aimed at the middle of the funnel, they should prioritize creating content geared towards this stage.

Use tools like Ahrefs, which examine the average time on page and bounce rates of each piece to determine how specialized your content is. The more high these numbers are, the better your content is performing.

After you've put together content for the top of your funnel for marketing content It's essential to keep it up-to-date and relevant. This will ensure that your audience is interested and engaged in your brand and its products or services. The best content marketing agency way to do this is by creating new content that is focused on specific keywords, provides answers to questions that are likely to be asked by your customers and provides the most recent information on your business or product.

When your target audience enters MOFU, they will be seeking out more information about your products or services as well as solutions to their problems. It's also crucial to establish trust at this stage by giving honest reviews and demonstrating your worth.

The final phase of the funnel for content marketing is when your target audience will make a purchase. This is done by gated content that requires an email or another form of registration to access. This content is designed to convert the awareness and engagement you've created at the top of your funnel into qualified leads. Your sales team can follow up.

You can still influence the customer journeys through your brand, even though your support and sales teams are the primary ones responsible for retention of customers. Create content that will delight your customers throughout the entire process of content marketing strategy marketing. This can include useful sources, behind-the-scenes details and special deals that only your customers have access to. If you can build trust to your customers, they will become your best content marketing agency advocates and help to reduce your sales cycle.